We created this beautifully muted pastel colour palette with a pop of ruby red to inject a bit of her passion for her clients into her branding. Jessica loves nature and the nurture it represents, so to make it more personal, we incorporated some soft florals into her brand. We knew it was important that her branding and logos function well across both digital and print media. We adapted her logo especially for social media, as this is an important channel for her to reach clients. The round logo works seamlessly across social media and chat platforms, so her correspondence with new clients always feel professional and well thought out. Both final versions of the logo overlay comfortably onto photographs. The champagne and vintage lace colours bring a softness to the digital brand whilst the ruby red and olive green tones help her print media to pop without being too bright.
